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Passport to Opportunity Communication Plans

From September 2005 to March 2006, nine of SGA's 18 member states participated in the Passport to Opportunity education initiative. The participating states were divided into three groups of three states each, in terms of like objectives and communications outreach activity, in order to facilitate the most effective level of collaboration and achieve greatest cost efficiencies.
 
Group I States had no previous experience in the development of communications campaigns targeted to "at risk youth," and required assistance with laying the foundation for such a campaign ­ identifying key stakeholders, creating a vision and developing an effective plan.

Group II States already had gathered key stakeholders and formulated a collective, general vision, but needed assistance with the creation of an effective communications plan.

Group III States had the stakeholders, vision and plan in place, but required assistance in exploring and developing effective creative approaches to reach "at risk youth" and their influencers.

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